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Reviews and Conceptual Articles

Introduction

Forward-Looking Literature Reviews and Conceptual Articles in Psychology and Marketing, Special issue of Psychology & Marketing; Deadline 8 Jan 2024

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Calls: Journals

Posted by: Matteo Montecchi

Special Issue Call for Papers

Forward-Looking Literature Reviews and Conceptual Articles in Psychology and Marketing

Submission Window: October 6th, 2023 – January 8th, 2024

Review articles are essential not only to synthesize existing knowledge but also to foster the development of new knowledge (Snyder, 2019). These articles often include a combination of quantitative (e.g., bibliometric reviews, meta-analytical reviews) and qualitative (e.g., narrative reviews) approaches that summarize and conceptualize past research in a way that enables researchers to identify new conceptual entities, delineate relationships, integrate different perspectives, and advocate further research avenues (MacInnis, 2011; Palmatier et al., 2018).

With this call, we seek review and conceptual articles that offer in-depth examinations of substantive issues at the intersection of psychology and marketing. In particular, we are interested in articles that encourage future-looking research on important topics that influence consumers, managers, organizations, and the broader society. While submitted articles should provide a comprehensive mapping of existing research, we encourage prospective authors’ teams to expand the articles’ contributions beyond the summarization and systematization of existing literature. Submitted articles should leverage insights from their literature review as a platform to address conceptual or empirical discordances, delineate novel conceptual frameworks, and propose a comprehensive and future-facing research agenda (Hulland and Houston, 2020).

Prospective authors are encouraged to review guidance on writing literature reviews such as Hulland and Houston (2020), Palmatier et al. (2018), and Webster and Watson (2002).

Specific research areas might include (but are not limited to):

  • Attention and choice overload
  • Consumer empowerment, co-creation, and co-production
  • Consumer diversity, equity, and inclusion (e.g., LGBTQIA+ consumers, redefining consumer gender identity, stigmatized consumer groups)
  • Consumer well-being and mental health, including marketing role in consumer addiction (e.g., technology / social media addiction)
  • Customer experience and customer journey
  • Fake news, echo chambers, and confirmation bias
  • Human-technology interface, robotics, artificial intelligence (AI), algorithmic response, ethical AI, machine learning
  • Consumer reactions to technological changes
  • Psychological and behavioral implications of exposure to social media influencers and content creators
  • Consumer response to pricing policies
  • Consumer privacy, surveillance, anonymity, and personal data use
  • Preferences towards prosocial products and brands
  • Effects of lifestyle and luxury products and brands
  • Consequences of stigmatized and vice products
  • Sustainability and sustainable consumer behaviors

We encourage submissions using a variety of review approaches, including scoping reviews (Norsworthy et al., 2021; Pham et al., 2014), systematic reviews that adopt bibliometric approaches (de Ruyter et al., 2022; Lim et al., 2022; Mariani et al., 2022; Mukherjee et al., 2022) and meta-analyses (Grewal et al., 2018; Liadeli et al., 2022; Maseeh et al., 2021).

Special Issue Editors

Submission deadline:

January 8th, 2024 (submissions will be open on October 6th, 2023)

To submit a manuscript, follow the manuscript submission guidelines outlined in the  of Psychology & Marketing, be sure to select the correct Special Issue and also mention it in the letter to the editor.

References

de Ruyter, K., Keeling, D. I., Plangger, K., Montecchi, M., Scott, M. L., & Dahl, D. W. (2022). Reimagining Marketing Strategy: Driving the Debate on Grand Challenges. Journal of the Academy of Marketing Science,Ìý50(1), 13–21.

Grewal, D., Puccinelli, N., & Monroe, K. B. (2018). Meta-Analysis: Integrating Accumulated Knowledge. Journal of the Academy of Marketing Science,Ìý46(1), 9–30.

Hulland, J., & Houston, M. B. (2020). Why Systematic Review Papers and Meta-Analyses Matter: An Introduction to the Special Issue on Generalizations in Marketing. Journal of the Academy of Marketing Science,Ìý48(3), 351–359.

Liadeli, G., Sotgiu, F., & Verlegh, P. W. J. (2022). A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales. Journal of Marketing,

Lim, W. M., Kumar, S., Verma, S., & Chaturvedi, R. (2022). Alexa, What Do We Know ÂÜÀòÉç¹ÙÍøt Conversational Commerce? Insights from a Systematic Literature Review. Psychology & Marketing,Ìý39(6), 1129–1155.

MacInnis, D. J. (2011). A Framework for Conceptual Contributions in Marketing. Journal of Marketing,Ìý75(4), 136–154.

Mariani, M. M., Perez-Vega, R., & Wirtz, J. (2022). AI in Marketing, Consumer Research and Psychology: A Systematic Literature Review and Research Agenda. Psychology & Marketing,Ìý39(4), 755–776.

Maseeh, H. I., Jebarajakirthy, C., Pentecost, R., Arli, D., Weaven, S., & Ashaduzzaman, Md. (2021). Privacy Concerns in E-Commerce: A Multilevel Meta-Analysis. Psychology & Marketing,Ìý38(10), 1779–1798.

Mukherjee, D., Lim, W. M., Kumar, S., & Donthu, N. (2022). Guidelines for Advancing Theory and Practice Through Bibliometric Research. Journal of Business Research,Ìý148, 101–115.

Norsworthy, C., Jackson, B., & Dimmock, J. A. (2021). Advancing our Understanding of Psychological Flow: A Scoping Review of Conceptualizations, Measurements, and Applications. Psychological Bulletin, 147(8), 806–827.

Palmatier, R. W., Houston, M. B., & Hulland, J. (2018). Review Articles: Purpose, Process, and Structure. Journal of the Academy of Marketing Science,Ìý46(1), 1–5.

Pham, M. T., Rajić, A., Greig, J. D., Sargeant, J. M., Papadopoulos, A., & McEwen, S. A. (2014). A Scoping Review of Scoping Reviews: Advancing the Approach and Enhancing the Consistency. Research Synthesis Methods,Ìý5(4), 371–385.

Snyder, H. (2019). Literature Review as a Research Methodology: An Overview and Guidelines. Journal of Business Research,Ìý104, 333–339.

Webster, J., & Watson, R. T. (2002). Analyzing the Past to Prepare for the Future: Writing a Literature Review. MIS Quarterly, 26(2), xiii–xxiii.