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KSMS 2023

Introduction

Korean Scholars of Marketing Science, Seoul, 17-19 Nov 2023; Deadline 7 Oct

POSTING TYPE: Calls: Conferences

Author: Kyung Hoon Kim

2023 KSMS International Conference

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  1. Date: Nov. 17-19, 2023
  2. Submission Deadline: Oct. 7, 2023
  3. Venue: Korea University Business School, Seoul, Republic of Korea
  4. Theme:Marketing & Management Transformation in the Age of Feeling Economy
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– Korea University
– Korean Scholars of Marketing Science

  1. Organizer:

–ÌýGlobal Alliance of Marketing & Management Associations

  1. Partners:

– Australian & New Zealand Marketing Academy
– Keio University
– Center for Sustainability & Wellbeing, Yonsei University
– New Zealand Asia Institute of the University of Auckland
– National Research Foundation of Korea
– Korea Economy & Management Development Institute

  1. Conference Chair:

–ÌýRobert Morgan, Cardiff University

9: Journal of Business Research Workshop: How to Get Published in JBR

– Mirella Kleijnen (Vrije University Amsterdam), JBR Co-Editor-in-Chief

  1. Symposiums:

–Ìý2023 ANZMAC – KSMS Joint Symposium in Seoul
–Ìý2023 Keio University – GAMMA Joint Symposium
–Ìý2023 Safety Management Symposium II: Global Standard
–Ìý2023 NZAI – GAMMA Joint Symposium
–Ìý2023 KSMS Doctoral Dissertation Competition

  1. °Õ°ù²¹³¦°ì²õ:Ìý

–ÌýMarketing in Social Media and New Technology
–ÌýPaper Development Session for a Special Issue of International Journal of Advertising on ‘Sustainability in Luxury and Fashion Brand Advertising’
–ÌýStrategic Marketing Management
–ÌýConsumer Decision Making in the Digital World
–ÌýGreenwashing and Green Marketing
–ÌýThe Transformation of Consumer Behavior in the Digital Era
–ÌýSustainable Consumer Behavior
–ÌýIndustrial Marketing Management
–ÌýMarketing for Transformation: Impact of Behavior Change Research and Practice
–ÌýEmerging Issues of Sport Management Research
–ÌýCultural Marketing and Performing Arts
–ÌýArtificial and Human Brain Intelligence in Business and Marketing
–ÌýAI and Customer Experience in Digital Marketing
–ÌýArts & Culture Management in the Digital Environment
–ÌýMarketing in Asia
–ÌýMarketing in General

  1. History of KSMS Conference and Joint Symposium (since 1998)

– 28 KSMS International Conferences
– Over 20 joint symposiums with prestigious academic organizations such as ÂÜÀòÉç¹ÙÍø, EMAC, and ANZMAC

  1. For More Information: 

– KSMS Central Office: ksmscentraloffice@gmail.com