Mar Sci
Introduction
Marketing Science, 42(5)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19
—Shin Oblander and Daniel Minh McCarthy [] []
Do Incentives to Review Help the Market? Evidence from a Field Experiment on Airbnb
—Andrey Fradkin and David Holtz [] []
The Design and Targeting of Compliance Promotions
—ystein Daljord, Carl F. Mela, Jason M. T. Roos, Jim Sprigg, and Song Yao [] []
Advertising as a Reminder: Evidence from the Dutch State Lottery
—Chen He and Tobias J. Klein [] []
Optimizing User Engagement Through Adaptive Ad Sequencing
—Omid Rafieian [] []
Identifying State Dependence in Brand Choice: Evidence from Hurricanes
—Julia Levine and Stephan Seiler [] []
Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change
—Zhenling Jiang, Yanhao Max Wei, Tat Chan, and Naser Hamdi [] []
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry
—Yufeng Huang and Bart J. Bronnenberg [] []
Collaborate to Compete: An Empirical Matching Game Under Incomplete Information in Rank-Order Tournaments
—Tat Chan, Yijun Chen, and Chunhua Wu [] []