J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 33(4)
POSTING TYPE: TOCs
The effect of luxury brands sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
—Hojae Lee, Eunju Ko & Sanghoon Lee [] []
Temporary love: A love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
—Aarti Saini, Muhammad Kashif & Silvia Platania [] []
Learning to be consumers of smart retail channels: The baby boomer experience
—Zachary Robichaud & Hong Yu [] []
Influences of symbolic capital on destination brand equity
—Juran Kim & Joonheui Bae [] []
Impact of video product presentation and scarcity claim on mobile-based impulse buying
—Priyanka Gupta, Sanjeev Prashar, Chandan Parsad & Tata Sai Vijay [] []
Subduing effects of personal norms on materialism fostering green purchase behavior: Modified norm activation model perspective
—Anand Jhawar, Duraipandian Israel & Prashant Kumar [] []
The dark side of surge pricing and the mitigating role of information disclosure
—Ashok Bhattarai, Maryam Farhang, Mavis T. Adjei, Jose L. Saavedra Torres & Ash Zaad [] []