J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 14(4)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Fashion & Film
Introduction
Fashion and film stories of (mis)understanding: Introduction to a special issue on cinema and fashion
—Paloma DÃaz Soloaga, Gemma Muñoz DomÃnguez & Arch G. Woodside [] []
Fashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris
—Teresa Sádaba, Carmen Azpurgua, Pedro Mir Bernal & Patricia SanMiguel [] []
Bollywood influence on clothing selection of Indian consumers
—Tammy R. Kinley, Sanjukta Pookulangara, Bharath M. Josiam, Dan Spears & Kirti Dutta [] []
Fashion, cinema and marketing: An exploratory study of diversity and stereotyping on the red carpets in US Vogue
—Concha Pérez Curiel, Jorge Zarauza Castro & Ana Velasco Molpeceres [] []
The evolution of journalists´ style in the cinema in Spain: From the Historias de la radio to Spotlight
—Alfonso de la Quintana GarcÃa [] []
Legacy transmission through fashion films: Visual and narrative brand heritage integration
—Paloma Diaz Soloaga, Gemma Muñoz Dominguez & Jing Zhou [] []
Analysis of productivity, efficiency, and their explanatory factors in the fast fashion sector: New evidence from the international environment
—Justo de Jorge Moreno & Francisco Javier MartÃnez Velázquez [] []
Impact of customer’s emotions on online purchase intention and impulsive buying of luxury cosmetic products mediated by perceived service quality
—Fatemeh Golalizadeh, Bahram Ranjbarian & Azarnoosh Ansari [] []
Lying by telling the truth – the risks of deception by paltering and hypocrisy in corporate social responsibilities context
—Saheli Goswami & Geetika Jaiswal [] []
Case
Assessing how an unofficial brand partnership affects a brand image: The case of the Satan Shoes
—Y. Greg Song, Jiemin Looi & Eun Yeon Kang [] []