J Customer Behaviour
Introduction
Journal of Customer Behaviour, 22(3)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
CURATORIAL: Awopbopaloobop Alopbamboom.
—Stephen Brown
POEM: Blue.
—Jennifer Takhar
REVIEW: No Surrender! Bono’s ‘Wemoirs’, Hiberno-philanthrocapitalism, and the Business School Conceit.
—Alan Bradshaw
REVIEW: Reflections on Collections and the Meanings of Music from Midcentury – Part 2: Dancing.
—Morris B. Holbrook
REVIEW: Joy Reclaimed: Designed for Dancing – A Review.
—Paul Hewer
REVIEW: A Side, B Side.
—The Curators
ENVOI: Should Contributors to JCB Write Their Papers Using ChatGPT?
—Morris B. Holbrook
ARTICLE: We Are All Improvisers! Jazz as an Alternative Lens to Explore the Strategic Marketing Management of the Entrepreneurial Consumer Movement.
—Ian Fillis and Noel Dennis
ARTICLE: The Hustle.
—John Baxter
ARTICLE: What Becomes a Literary Lion?
—Richard Reepicheep
ARTICLE: Reading Russ.
—Stephen Brown
POEMS: My Song; Our Song.
—Dulcie-Bella Hackley and Rungpaka Amy Hackley
ESSAY: An Evening at the Theatre.
—Chris Hackley
MEMOIR: Can You Hear Me at the Back?
—Stephen Brown
ESSAY: From Home to Home: Reflections on the Art of Revolutionary Academic Journal Redesign.
—Sharon Ponsonby-McCabe and Barry McCabe