Service Marketing for Good

September 14, 2023

Service Marketing for Good

Introduction

Special issue of the Journal of Service Theory and Practice; Deadline 31 May 2024

INTEREST CATEGORY: SERVICE
POSTING TYPE: Calls: Journals

Author: Jörg Finsterwalder

Special Issue Call for Papers

Service Marketing for Good

Journal of Service Theory and Practice

Guest Editors

Jörg Finsterwalder
Sven tuzovicMarjan Aslan

Key Dates/Deadlines

01 September 2023: Call for Papers Announced
01 May 2024: Submissions Open
31 May 2024: Submission Deadline
Volume 35(7) 2025: Estimated Publication

anzmac
Australian & New Zealand Marketing Academy

Service Marketing for Good

Society is just seven years away from the aim to achieve the 17 Sustainability Development Goals (SDG) adopted by all United Nations Member States in 2015 and coming into effect in 2016 (UN, 2023). While the 17 SDGs are deemed an important shared blueprint for people and the planet (UN, 2023), being mid-way to 2030, it appears that individual countries and sub-groupings of nations struggle to come to clear agreements on how to best protect the planet and its climate (DW, 2023). While much more coordinated effort amongst countries is needed to achieve the SDGs, academics in the marketing and service domains have joined the quest to contribute to “the betterment of society and our planet” as these disciplines play “a critical role in shaping consumer behaviour and influencing societal norms” and have the “potential to create significant social and environmental impact” (ANZMAC, 2023).

Particularly, the service discipline has signalled its motivation to work on improving people’s and planet’s wellbeing with the introduction of novel concepts that strive to improve human lives and the life on our planet (Anderson et al., 2013). While the necessity of using service and service marketing for good to contribute to the wellbeing of people and planet has been highlighted in recent research (Donthu et al., 2021), this requires more effort and exploration. A particular focus on bettering the lives of people or entire geographical regions marginalised or underserved is necessary, such as refugees (Finsterwalder et al., 2021), members of the LGBTIQA+ community (Rosenbaum et al., 2021), people at the bottom of the pyramid (Fisk et al., 2016) or developing countries (Donthu et al., 2021). Moreover, leveraging community to co-create wellbeing for people and planet requires further exploration (Chen et al., 2021; Willmott et al., 2022) as does the provision of services in hostile or challenging environments (Kabadayi et al., 2021). More focus is also required on a systems approach to wellbeing (Finsterwalder & Kuppelwieser, 2020), not only centring on its human aspects but also on its ecological facets.

Focus of the Journal of Service Theory and Practice (JSTP) special issue:

The special issue relates to the Australian and New Zealand Marketing Academy (ANZMAC) 2023 Conference track Services, Retailing and Customer Experience. ANZMAC has a long standing collaboration with JSTP in publishing work derived from submissions to the ANZMAC Services track.
The special issue call for papers is also an open call and not restricted to conference track submissions only but invites the community of service researchers to submit their latest work on service marketing for good and bettering society and environment through service.

We encourage submissions of conceptual and empirical papers which focus on the areas of services, retailing and customer experience but with the above mentioned aim of bettering planet’s and / or people’s wellbeing. We invite papers on pioneering and thought provoking research taking a wide range of theoretical lenses and methodological approaches with a preference for papers that infuse theories from other disciplines into the service domain, such as Conservation of Resources (COR) Theory (Loh et al., 2022). We would also like to see manuscripts which use novel methods, such as innovative qualitative mixed method combinations (Dodds et al., 2018), or methods focused on specific contexts, such as vulnerable people (Dodds et al., 2023). Furthermore, we encourage the submission of work that showcases implementation projects. Moreover, we would like to stimulate submissions that show cooperation across disciplines or highlight joint work by academics and practitioners. We welcome papers that cover, but are not limited to, the following topics:

emerging concepts and developments in transformative service research
generative artificial intelligence (AI) technology and its role in bettering people and planet
human-robot interactions and hybrid service encounters
B2B, B2C and C2C services and experiences for good
wellbeing co-creation
sustainable services and service ecosystems
services and customer experiences for vulnerable groups, such as refugees, LGBTIQA+, bottom-of-the-pyramid or developing countries
actor-to-actor engagement and wellbeing
design of services, experiences and retail scapes for wellbeing

Authors should have engaged with extant literature published in JSTP related to their topic before submitting their paper.

Journal of Service Theory and Practice

Google Scholar and the Journal Citation Report (JCR) metrics for 2022 both rank JSTP at sixth place amongst the service journals with a 1-y IF (2022) of 4.6 and a 5-y IF (2022) of 5.1. JSTP’s Scopus CiteScore is 6.2 (2022) and it is a Quartile 1 (Q1) journal in the 2022 Scimago rankings.

References

Anderson, L., Ostrom, A.L., Corus, C., Fisk, R.P., Gallan, A.S., Giraldo, M., Mende, M., Mulder, M., Rayburn, S.W., Rosenbaum, M.S., & Shirahada, K. (2013). Transformative service research: An agenda for the future. Journal of Business Research, 66(8), 1203-1210.

ANZMAC (2023). Marketing for Good.

Chen, T., Dodds, S., Finsterwalder, J., Witell, L., Cheung, L., Falter, M., Garry, T., Snyder, H. & McColl-Kennedy, J. R. (2021). Dynamics of wellbeing co-creation: a psychological ownership perspective. Journal of Service Management, 32(3), 383-406.

Dodds, S., Bulmer, S., & Murphy, A. (2018). Incorporating visual methods in longitudinal transformative service research. Journal of Service Theory and Practice, 28(4), 434-457.

Dodds, S., Finsterwalder, J., Prayag, G., & Subramanian, I. (2023). Transformative service research methodologies for vulnerable participants. International Journal of Market Research, 65(2-3), 279–296.

Donthu, N., Kumar, S., Ranaweera, C., Sigala, M., & Sureka, R. (2021). Journal of Service Theory and Practice at age 30: past, present and future contributions to service research. Journal of Service Theory and Practice, 31(3), 265-295.

DW (2023). G20 without clear agreements on climate protection.

Finsterwalder, J., Kabadayi, S., Fisk, R.P., & Boenigk, S. (2021). Creating hospitable service systems for refugees during a pandemic: leveraging resources for service inclusion. Journal of Service Theory and Practice, 31(2), 247-263.

Finsterwalder, J., & Kuppelwieser, V. G. (2020). Equilibrating resources and challenges during crises: a framework for service ecosystem well-being. Journal of Service Management, 31(6), 1107-1129.

Fisk, R.P.P., Anderson, L., Bowen, D.E., Gruber, T., Ostrom, A., Patrício, L., Reynoso, J., & Sebastiani, R. (2016). Billions of impoverished people deserve to be better served: A call to action for the service research community. Journal of Service Management, 27(1), pp.43-55.

Kabadayi, S., O’Connor, G. E., & Tuzovic, S. (2020). The impact of coronavirus on service ecosystems as service mega-disruptions. Journal of Services Marketing, 34(6), 809-817.

Loh, J., Khan, M.I., & Johns, R. (2022). The straw that breaks the camel’s back: service provider vulnerability to customer incivility. Journal of Service Theory and Practice, 32(4), 545-564.

Rosenbaum, M. S., Ramirez, G. C., & Kim, K. K. (2021). From overt to covert: Exploring discrimination against homosexual consumers in retail stores. Journal of Retailing and Consumer Services, 59.

UN (2023). The 17 Goals.

Willmott, T.J., Hurley, E., & Rundle-Thiele, S. (2022). Designing energy solutions: a comparison of two participatory design approaches for service innovation. Journal of Service Theory and Practice, 32(3), 353-377.

Guest Editors

Sven Tuzovic
Faculty of Business & Law,
School of Advertising, Marketing & PR
2 George St
Brisbane, 4000 QLD
Australia
Email: sven.tuzovic@qut.edu.au

Marjan Aslan
Canberra Business School
University of Canberra
11 Kirinari St
Bruce, ACT 2617, Australia
Email: marjan.aslan@canberra.edu.au

Submissions

All submissions should be made to the special issue identified on the ScholarOne Online Manuscript Submission System

To be considered for publication, the article must be prepared according to the requirements on the Emerald website. Articles should be between 8,000 and 12,000 words in length. This includes all text, for example, the structured abstract, references, all text in tables, and figures and appendices. Allow 280 words for each figure or table. The maximum length of the structured abstract should be 250 words in total, including keywords and article classification. Manuscripts should use Times New Roman 12-point font, with 1 inch margins surrounding each page of text and be double spaced. All submitted manuscripts should not have been published, accepted for publication, or be currently under consideration elsewhere.

Manuscripts should follow the style guidelines available on the Journal of Service Theory and Practice’s home page at:

Submissions will be evaluated primarily on the basis of adequate coverage of the research domain and originality in contributing to expanding our knowledge in the field of service and wellbeing. Interested potential contributors can contact the JSTP Special Issue Guest Editors to discuss their ideas for a paper prior to submitting a manuscript.

Please direct any questions about the submission process, or any other administrative issue, to the JSTP Editorial Office: Dipti Chawathe, dipti.emerald@kwglobal.com

Key Dates/Deadlines

01 September 2023: Call for Papers Announced
01 May 2024: Submissions Open
31 May 2024: Submission Deadline
Volume 35(7) 2025: Estimated Publication

This special issue is a cooperation between

Journal of Service Theory and Practice

anzmac
Australian & New Zealand Marketing Academy

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Service Marketing for Good

Introduction

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