ÂÜÀòÉç¹ÙÍø

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Awards

Author: Mahima Hada

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The Marketing Strategy Special Interest Group of the ÂÜÀòÉç¹ÙÍø invites nominations (including self-nominations) for the 2023 Mahajan Award for lifetime contributions to the field of marketing strategy research.

The award will be presented during the ÂÜÀòÉç¹ÙÍø Winter Educators’ Conference in February 2024. The domain of marketing strategy research, broadly construed, includes all strategic marketing decisions, issues, problems, etc., at all levels in both for-profit and not-for-profit organizations.

The award recipient will be selected by a committee comprised of leading research scholars in marketing strategy, including some past winners of the award. The criteria for selection include: the overall impact on marketing strategy research and practice, research quality, research quantity, and research leadership.

Previous winners of the award include: David Aaker, George Day, David Montgomery, Rajan Varadarajan, Raj Srivastava, Frederick Webster, Gerry Tellis, V. Kumar, Christine Moorman, Ajay Kohli, Roland T. Rust, Stanley F. Slater, Venkatesh Shankar, Dominique Hanssens, Leigh McAlister, Bernard Jaworski, Rajdeep Grewal, Marnik Dekimpe, Rajesh K. Chandy, Robert W. Palmatier, Vikas Mittal, Nirmalya Kumar, and Jan Heide.

Letters of nomination along with an updated resume should be received by October 06, 2023 in a single PDF file that should be emailed to the address mentioned below:

Mahima Hada and Girish Mallapragada

Co-Chairs, Marketing Strategy SIG
·¡³¾²¹¾±±ô:Ìýmahima.hada@baruch.cuny.edu