Mar ZFP
Introduction
Marketing ZFP, 45(3)
POSTING TYPE: TOCs
Effect of the Information about the Use and Non-Use of Photoshopping of Female Ad Models on Brand Attitudes of Young Female Consumers
—Christina Pappenheim and Heribert Gierl [] []
Design of Cues on Supply Chain Encryption throughBlockchain Technology and Animal Welfare Complianceon Meat Product Packaging
—Andrea Gröppel-Klein and Kenya-Maria Kirsch [] []
Balancing Consumer Self-Benefits and Altruism in Online Shopping: Examining Consumer Preferences for Customized and Personalized Cause-Related Marketing Campaigns Versus Price Discounts
—Timo Schreiner [] []
Effects of the Variation of Rhetorical Ambiguity on Advertising Persuasion: Mediating Role of the Mental Imagery and Moderating Role of the Tolerance to Ambiguity
—Mohamed-Nabil Mzoughi, Safa Chaieb, and Karim Garrouch [] []