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INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs

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Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness
—Huajun Li, Yueqiu Lei, Qi Zhou, Hong Yuan []

Predicting sports fans’ engagement with culturally aligned social media content: A language expectancy perspective
—Deep Prakash C, Adrija Majumdar []

What (de) motivates customers to use AI-powered conversational agents for shopping? The extended behavioral reasoning perspective
—Ihsan Ullah Jan, Seonggoo Ji, Changju Kim []

The formation of habit and word-of-mouth intention of over-the-top platforms
—Anup Anurag Soren, Shibashish Chakraborty []

Is the system reliability profitable for retailing and consumer service of a dynamical system under cross-price elasticity of demand?
—Biswajit Sarkar, Hyesung Seok, Tapas Kumar Jana, Bikash Koli Dey []

Becoming a tree when I will be dead? Why not! Generation X, Y and Z, and innovative green death practices
—Costanza Nosi, Antonella D’Agostino, Niccolò Piccioni, Chiara Bartoli []

Visualization service investment strategies for a self-operated fresh agricultural product e-tailer
—Heng Du, Ke Lu []

Do supermarkets’ emails have any value for their customers? The effect of emails’ content and interestingness on customers’ attitude and engagement
—Virginie Rodriguez, Marion Sangle-Ferriere []

How to inspire users in virtual travel communities: The effect of activity novelty on users’ willingness to co-create
—Lishan Xie, Canmian Liu, Yaoqi Li, Tengteng Zhu []

Television food ads aimed at children in South-Eastern Europe: Cultural outlook and implications
—Jelena Filipovic []

Environmental factors to maximize social media engagement: A comprehensive framework
—Thomas Reimer []

Switching up the delivery game: Understanding switching intention to retail drone delivery services
—Rohana Sham, Han Xi Chong, Eugene Cheng-Xi Aw, Thahira Bibi Tkm Thangal, Noranita binti Abdamia []

Effects of augmented reality technology characteristics on customer citizenship behavior
—Taeshik Gong, JungKun Park []

Men on a mission, women on a journey – Gender differences in consumer information search behavior via SNS: The perceived value perspective
—Ofrit Kol, Shalom Levy []

Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?
—Kamel El Hedhli, Haithem Zourrig, Amr Al Khateeb, Ibrahim Alnawas []

Transformed virtual concepts into reality: Linkage the viewpoint of entrepreneurial passion, technology adoption propensity and advantage to usage intention
—Chih-Hsing Liu, Tse-Ping Dong, Ho Tran Vu []

Who will embrace upward line extension? The role of power distance belief
—Yue He, Zan Mo, Xiuqi Wan, Mengyin Li, Huijian Fu []

Deposit AI as the “invisible hand” to make the resale easier: A moderated mediation model
—Leiqing Peng, Mengting Luo, Yulang Guo []

Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic
—Sotaro Katsumata, Akihiro Nishimoto, P.K. Kannan []

Price matching and product differentiation strategies considering showrooming
—Jie Wei, Meijing Chang, Jing Zhao []

Relax Your Fear—The role of autonomous sensory meridian response (ASMR) in green advertising
—Afred Suci, Hui-Chih Wang, Her-Sen Doong []

Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
—Yeonshin Kim, Won-Moo Hur, Luri Lee []

Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers
—Sukanlaya Sawang, Chia-Chi Lee, Cindy Yunhsin Chou, Nanjangud Vishwanath Vighnesh, Deepak Chandrashekar []

Pricing coordination of a dual-channel supply chain considering offline in-sale service
—Shu-Qin Gu, Yong Liu, Gang Zhao []

Role of downward versus upward social comparison in service recovery: Testing a mediated moderation model with two empirical studies
—Ke Chen, Zhan Wu, Piyush Sharma []

Green consumption behavior prediction based on fan-shaped search mechanism fruit fly algorithm optimized neural network
—Bo Li, Mengjie Liao, Junjing Yuan, Jian Zhang []

The role of communities in vegetarian and vegan identity construction
—Lucie Sirieix, Gilles Séré de Lanauze, Margot Dyen, Laurie Balbo, Erick Suarez []

Contribution of sales control in salespeople’s creative selling: Work engagement as a mediator
—Hyewon Park, Won-Moo Hur, Seongho Kang []

The impact of animal metaphors on consumer response to courtesy advertising
—Wen-Hsien Huang, Shao-Yu Hsieh []

The rhythm of shopping: How background music placement in live streaming commerce affects consumer purchase intention
—Shengliang Zhang, Dinghao Guo, Xiaodong Li []

Gracefully yours: Would snap judgments of one’s subtle graceful movements lead to inferences about their emotional intelligence?
—Kivilcim Dogerlioglu-Demir, Andy H. Ng, Cenk Koçaş [Google Scholar]

Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches
—Raouf Ahmad Rather, Manju Raisinghani, David Gligor, Shakir Hussain Parrey, Ivan Russo, Sıddık Bozkurt []

The role of impulsive behaviour and meta-perception in referral reward programs
—Mengmeng Zhan, Minxue Huang, Aoqi Li, Yvmeng Yang []

Analyzing the food waste reduction intentions of UK households. A Value-Attitude-Behavior (VAB) theory perspective
—Muhammad Danish Habib, Puneet Kaur, Veenu Sharma, Shalini Talwar []

Customer engagement outcomes in mobile applications: Self-congruence as a moderator
—Imran Khan []

Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations
—Jungkeun Kim, Jeong Hyun Kim, Changju Kim, Jooyoung Park []

Whether to offer return-freight insurance or open a physical showroom: A strategic analysis of an online retailer’s decisions
—Jiqiong Liu, Rui Yuan, Shuai Feng []

Cancel anytime!: How easy cancellation options enhance purchase intentions for services that require long-term commitments
—Sohyeon Park, Kacy Kim, Seolwoo Park, Yung Kyun Choi, Sukki Yoon []

That honey, my arsenic: The influence of advanced technologies on service employees’ organizational deviance
—Jingyou Zhao, Enhua Hu, Mingyan Han, Keshen Jiang, Hongmei Shan []

New energy vehicle online selection method considering attribute compensation relationship and aspiration strength
—Meng Zhao, Chang Xu, Wenxian Zhao, Mingwei Lin []

Return freight strategies and selling formats in e-commerce supply chain: The perspective of consumer fairness concerns and online shopping returns
—Ying Zhao, Zhi-min Guan, Jun Zhang []

In green consumption, why consumers do not walk their talk: A cross cultural examination from Saudi Arabia and UK
—Yasser Moustafa Shehawy []

Price-aware enhanced dynamic recommendation based on deep learning
—Wenhao Guo, Jin Tian, Minqiang Li []

Identifying and examining the role of pop-up store design: A mixed-methods study
—Yuchen Ye, Yikai Yang, Qi Huang []

How do crazy rich Asians perceive sustainable luxury? Investigating the determinants of consumers’ willingness to pay a premium price
—Xin-Jean Lim, Jun-Hwa Cheah, Liem Viet Ngo, Kara Chan, Hiram Ting []

Achieving sustained competitive advantage in retail and consumer service firms: The role of entrepreneurial orientation and entrepreneurial bricolage
—Kayhan Tajeddini, Thilini Chathurika Gamage, Javad Tajdini, Sikandar Ali Qalati, Faiza Siddiqui []

The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour
—Dominyka Venciute, Ieva Mackeviciene, Marius Kuslys, Ricardo Fontes Correia []

Metaverse mingle: Discovering dating intentions in metaverse
—Debarun Chakraborty, Smruti Patre, Devisha Tiwari []

Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense
—Amy Wong, Joicey Wei []

Understanding the factors affecting consumers’ behaviour when purchasing refurbished products: A chaordic perspective
—Mansour Alyahya, Gomaa Agag, Meqbel Aliedan, Ziad H. Abdelmoety []

Relative power of online buyers in regard to a store: How it encourages them to disclose their personal data?
—Sigitas Urbonavicius []

Mechanism of retail therapy during stressful life events: The psychological compensation of revenge consumption toward luxury brands
—Sanghee Kim, Hyo Jung (Julie) Chang []

The effects of app-related factors on app stickiness: The role of cognitive and emotional app relationship quality
—Ibrahim Alnawas, Amr Al Khateeb, Kamel El Hedhli []

Examining the impact of service robot communication styles on customer intimacy following service failure
—Junsung Park, Joon Woo Yoo, Youngju Cho, Heejun Park []

The impact of adopting customization policy and sustainability for improving consumer service in a dual-channel retailing
—Ruchi Chauhan, Arunava Majumder, Varun Kumar []

The consequence of possessions: Self-identity, extended self, psychological ownership and probabilities of purchase for pet’s fashion clothing
—Clare D’Souza, Vanessa Apaolaza, Patrick Hartmann, Ninh Nguyen []

Fear of missing out and compulsive buying behavior: The moderating role of mindfulness
—Sajjad Hussain, Ali Raza, Ali Haider, Muhammad Ishtiaq Ishaq, Qurat-ul-ain Talpur []

Inclusive advertising featuring disability on instagram: Effect on consumer well-being, brand engagement, and purchase intention
—Abdul Qayyum, Raja Ahmed Jamil, Adnan Muhammad Shah, KangYoon Lee []

The effectiveness of advertising appeals: A culturally-derived power perspective
—Minghui Shan, Zhenzhong Zhu, Chunlei Song, Haipeng (Allan) Chen []

The effect of exclusive distribution on the sales of ready-made meals in online retail
—Nayeong Kim, Dongmin Lee, Seonghwan Cho, Junghoon Moon []

Sales employees’ polychronicity and sales-service ambidexterity: Mediation of work engagement and moderation of store manager support
—Niharika Gaan, Yuhyung Shin []

How power distance belief, self-construal, and relationship norms impact conspicuous consumption
—Sehoon Park, Chaeyeong Kim, Jane Park []

Is online-to-offline customer care support essential for consumer service?
—Biswajit Sarkar, Bikash Koli Dey []

How household food shopping behaviors changed during COVID-19 lockdown period: Evidence from Beijing, China
—Di Chen, Chunyan Wang, Yi Liu []

Cultivating sustainability consciousness through mindfulness: An application of theory of mindful-consumption
—Parul Manchanda, Nupur Arora, Owais Nazir, Jamid Ul Islam []

Why do mobile consumers resist mobile commerce applications? A hybrid fsQCA-ANN analysis
—Jun-Jie Hew, Voon-Hsien Lee, Lai-Ying Leong []

Investigating the impact of brand vs cause interaction on cause related advertisements
—Daniel Inbaraj Jublee, Dharun Kasilingam, Gladys Stephen []

Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
—Jinyoung Jinnie Yoo []

The shape of premiumness: Logo Shape’s effects on perceived brand premiumness and brand preference
—Ruiqin Li, Yan Wang, Hongli Zhang [Google Scholar]

Authentic isn’t always best: When inauthentic social media influencers induce positive consumer purchase intention through inspiration
—Vasiliki Andonopoulos, Jenny (Jiyeon) Lee, Christine Mathies [Google Scholar]

Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study
—Reeti Agarwal, Ankit Mehrotra, Veenu Sharma, Armando Papa, Areej Malibari []

Is beauty always good? Effects of visual presentation of Influencer’s aesthetic labor on brand purchase intention
—Shengcheng Xie, Haiying Wei, Fu Liu []

Revenge buying: The role of negative emotions caused by lockdowns
—Yanfeng Liu, Xue Li, Kum Fai Yuen []

Interactive effects of social norms and information framing on consumers’ willingness of food waste reduction behavior
—Han Zheng, Kai Chen, Zhuoyuan Ma [Google Scholar]

Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure
—Amir Abedini Koshksaray, Sara Quach, Giang Trinh, Somayeh Bahoush Keivani, Park Thaichon []

Consumers’ switching intention towards E-commerce platforms’ store-to-store pickup services: The application of the extended PPM model
—Pei-Hsuan Tsai, Jia-Wei Tang [Google Scholar]

Role of perceived benefits of online shopping festival in vietnam: Differences between millennials and generation Z
—Woo Bin Kim, Jiali Xie, Ho Jung Choo []

The factors influencing STD through SOR theory
—Sergio Nieves-Pavón, Natalia López-Mosquera, Héctor Jiménez-Naranjo []

Qualitative analysis of customer behavior in the retail industry during the COVID-19 pandemic: A word-cloud and sentiment analysis approach
—Liana Stanca, Dan-Cristian Dabija, Veronica Câmpian []

Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision
—Yi Qu, Jashim Khan, Yuyang Su, Jiao Tong, Shuo Zhao []

Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction
—Aisha Muthaffar, Sonia Vilches-Montero []

The effects of constrained mobile coupons in the mobile channel
—Hongchao Zhang, Yu Yu, Yinggao Qin []

Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce
—Hai-hua Hu, Fang Ma []

The influence of visually dynamic imagery on purchase intentions: The roles of arousal and lay rationalism
—Patrick B. Fennell, Gustavo Schneider []

Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity
—Nidhi Sehgal, Vimi Jham, Gunjan Malhotra []

Unveiling the influence of COVID-19 on the online retail market: A comprehensive exploration
—Sergio Pardo-Jaramillo, Andrés Muñoz-Villamizar, Jose E. Gomez-Gonzalez []