J Promo Man
Introduction
Journal of Promotion Management, 29(8)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Consumers’ Preferences for Ethical Entertainment Consumption: Conceptualization, Development, and Validation of a Scale
—Avirupa Basu, Tamas Makany, Pratap Chandra Mandal & Ashutosh Bishnu Murti [] []
Dating Dilemma: Predicting the barriers to adoption of Online Dating Apps (ODAs) Applying Innovation Resistance Theory
—Aaliyah Siddiqui, Debarun Chakraborty & Mujahid Siddiqui [] []
A Simplified Mobile Advertising Model to Study Advertising Spreading through Personal Social Networks and Branded Apps |
—Alexander Garcia-Davalos & Jorge Garcia-Duque [] []
Will Great Power Come with Great Responsibility Only? A Dual Model of Consumer Power and Negative WOM on Social Media Review Platforms
—Caleb Huanyong Chen, Yilin Huang, Yang Liu & Kaiwen Gao [] []
How Do Influencers Moderate Purchase Motives? An Application of S-O-R Model to Assess the Effects of Reviewers’ Rating on Online Purchase
—Sudhir Rana, Sudin Bag, Indrajit Ghosal & Bikram Prasad [] []
What Drives Experiential Outcomes? The Case of Triple Stimulus Vouchers
—Hung-Che Wu & Ya-Yuan Chang [] []
Framing Facebook Content: An Analysis of How Framing Strategies Drive Facebook Engagement
—Briana M. Trifiro, Akanksa Upadahay, Siyu Liu, Zhimin Zhang & Kelsey Prena [] []