J Mar Res
Introduction
Journal of Marketing Research, 60(5)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
A Manuscript’s Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research
—Sachin Gupta, Peter Danaher, Vikas Mittal, and Maureen Morrin [] [Google Scholar]
Measuring Evidence for Mediation in the Presence of Measurement Error
—Arash Laghaie and Thomas Otter [] []
Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language
—Matthew D. Rocklage, Sharlene He, Derek D. Rucker, and Loran F. Nordgren [] []
Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey
—W. Jason Choi, Kinshuk Jerath, and Miklos Sarvary [] []
The Ripple Effect of Firm-Generated Content on New Movie Releases
—Shijie Lu, Isaac Dinner, and Rajdeep Grewal [] []
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception
—Johann Melzner and Priya Raghubir [] []
Teach a Man to Fish: The Use of Autonomous Aid in Eliciting Donations
—Stacie F. Waites, Adam Farmer, Jonathan Hasford, and Roman Welden [] []
Omitted Budget Constraint Bias and Implications for Competitive Pricing
—Max J. Pachali, Peter Kurz, and Thomas Otter [] []
Understanding How Music Influences Shopping on Weekdays and Weekends
—Carl-Philip Ahlbom, Anne L. Roggeveen, Dhruv Grewal, and Jens Nordfält [] []
In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You
—Sydney E. Scott and Elanor F. Williams [] []