���������

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

---

‘In the sky with diamonds’: Hedonic motivations in experiential luxury buying after a crisis
—Sibele D. Aquino, Felipe C. Novaes [Google Scholar]

Letter to the editor: Rebuilding consumer trust through social interactions
—Vahid Mohammadpour Karizaki []

SPECIAL ISSUE ARTICLES

Optimizing the digital customer journey—Improving user experience by exploiting emotions, personas and situations for individualized user interface adaptations
—Christian Märtin, Bärbel Christine Bissinger, Pietro Asta []

Exploring the role of the Amazon effect on customer expectations: An analysis of user‐generated content in consumer electronics retailing
—Agostino Vollero, Domenico Sardanelli, Alfonso Siano []

Delving into brand anthropomorphisation strategies in the experiential context of name‐brand voice assistants
—Maria Vernuccio, Michela Patrizi, Alberto Pastore []

RESEARCH ARTICLES

Using humor to increase COVID‐19 vaccination intention for the unvaccinated: The moderating role of trust in government
—Hye Jin Yoon, Jongmin Lee, Jeong Yeob Han, Youngjee Ko, Hanyoung Kim, Youngji Seo, Ja Kyung Seo []

#sustainablefashion on Instagram: A content and network analysis of user‐generated posts
—Erin A. Skinner, Brianna Le Busque, Jillian Dorrian, Carla A. Litchfield []

The road to learning “who am I” is digitized: A study on consumer self‐discovery through augmented reality tools
—Anupama Ambika, Russell Belk, Varsha Jain, Rajneesh Krishna []

Gen Xers: Perceived barriers and motivators to fashion renting from the Indian cultural context
—Ritu Jain, Gurinder Singh, Sheetal Jain, Kokil Jain []

Do maximizing consumers engage more in conspicuous consumption?
—Mo Luan, Jin Sun, Hong Li []

Coupon or my privacy: How consumers choose to disclose their personal information and accept mobile location‐based advertising (LBA) through privacy calculus
—Sann Ryu []

Patterns of buyer behavior and brand metrics in a “high loyalty” category: Liquor
—John G. Dawes []

Cross‐category revenue spillover in brand extensions: The role of within‐category experience
—Jihoon Cho, Doug Walker, Edward L. Nowlin []

Transformational escapes: Accessing consumer transformation through extraordinary experiences
—Fernanda Scussel, Maribel Suarez, Martin Petroll []

Is no feedback perceived as a risk in online reviews?
—JiWon Hwang, EunKyoung Han []

Do stories (always) make food products taste better? The boundary effects of matching package type and product dimension
—David A. Jaud, Alexandra R. Braconnot, Renaud Lunardo []

Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions
—Alrence S. Halibas, Anh Thi Van Nguyen, Mohammadreza Akbari, Umair Akram, Mai Do Thi Hoang []

Effects of mental accounting on purchase decision processes: A systematic review and research agenda
—Florian Skwara []

The Journal of Consumer Behaviour’s first 20 years
—Jacqueline K. Eastman, James A. Muncy, Varsha Jain, Rajesh Iyer [Google Scholar]

The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising
—Taylor Jing Wen, Linwan Wu, Naa Amponsah Dodoo, Eunice Kim []