New IJRM Editor
Introduction
Koen Pauwels will be the next EiC at the International Journal of Research in Marketing
POSTING TYPE: Journal News
Author: Michael Haenlein
Announcement
New IJRM Editor
In June 2023, a committee was established to select the new Editor-in-Chief of IJRM, comprising Marnik Dekimpe, Eitan Muller, PK Kannan, and Michael Haenlein (as ex-officio chair). The committee considered several possibilities of top-level individuals for the job and unanimously selected Koen Pauwels as the best person to lead the journal over the next three years.
Koen Pauwels is Distinguished Professor at Northeastern University and co-director of its Digital, Analytics, Technology, and Automation (DATA) Initiative. Koen’s European positions include Adjunct Professor at BI Norwegian Business School and Visiting Professor at Vrije Universiteit Amsterdam. He received his Ph.D. from UCLA, where he was chosen Top 100 Inspirational Alumnus. After getting tenure at the Tuck School of Business at Dartmouth, Koen helped build the startup Ozyegin University in Istanbul. Named a worldwide top 2% scientist, Koen published over 100 articles on marketing effectiveness. This research was awarded by managers (Google, WPP, and Syntec), academics (O’Dell, Davidson, and Varadarajan), and both (Gary Lilien ISMS-MSI-EMAC Practice Prize). Koen is Associate Editor for the Journal of Marketing, the Journal of Consumer Research, and the Journal of Interactive Marketing. His books include ‘Modeling Markets’ and ‘Advanced Methods for Modeling Markets’ for analysts, and ‘Break the Wall: Why and How to Democratize Digital in Your Business,’ and ‘It’s Not the Size of the Data – It’s How You Use It: Smarter Marketing with Analytics and Dashboards` for managers.
Koen will have three co-editors, which will be announced separately. The new editors are working closely with Martin Schreier, the current editor-in-chief, and his current team to arrange a smooth transition, and they will begin handling new papers as of August 1, 2024. They will make decisions on all submissions (new and revisions) starting October 1, 2024.
On behalf of the entire EMAC community, I would like to take this opportunity to thank Martin Schreier and his co-editors Renana Peres, David Schweidel, and Alina Sorescu  for the outstanding job they have done in leading the journal for the last three years. The success of their strategy of focusing on innovation, speed, and diversity can be seen in the over 900 submissions IJRM received in 2022 and in an impact factor of 7.000, which exceeds JMR, Marketing Science, and JCP. The entire team has dedicated their time to the journal and was extremely successful in enhancing the quality and reputation of IJRM.
Michael Haenlein
Vice President Publications, EMAC