Psych Mar

Introduction

Psychology & Marketing, 40(10)

POSTING TYPE: TOCs


A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics
Fernando de Oliveira Santini, Weng Marc Lim, Wagner J. Ladeira, Diego Costa Pinto, Márcia M. Herter, Tareq Rasul []

Being unconventional: The impact of unconventional packaging messages on impulsive purchases
Manish Das, M. S. Balaji, Subhrajit Paul, Victor Saha []

Beyond society’s desire for a slowed‐down temporal experience: Toward a nomological network of individuals’ need‐for deceleration
Anna-Lena Sager, Jule Timm, Stefan Hoffmann, Ulrich R. Orth [Google Scholar]

Bought but never used: How and when unused utility reduces subsequent spending
Shruti Koley, Brandon Reich []

Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Alice Zoghaib, Jonathan Luffarelli, Stéphanie Feiereisen []

Consumer hate and boycott communications of socially irresponsible fashion brands: Applying complexity theory in psychology and marketing research
Arch G. Woodside, Houcine Akrout, Mona Mrad []

Does (customer data) size matter? Generating valuable customer insights with less customer relationship risk
Kirk Plangger, Ben Marder, Matteo Montecchi, Richard Watson, Leyland Pitt []

Is brand reputation a banner for social marketing? A social enterprise product consumption perspective
Juin-Ming Tsai, Tzu-En Lu []

Mapping the service recovery research landscape: A bibliometric‐based systematic review
Mahmood Mir, Rohail Ashraf, Tahir Abbas Syed, Sara Ali, Raheel Nawaz []

Skills make you happy: Why high (vs. low) skill activities make consumers happier, yet they don’t choose them
Max Alberhasky, Raj Raghunathan [Google Scholar]

The influence of deviant advertisements on customer responses: The role of cultural tightness in emerging and developed economies
Udo Wagner, Sandra Pauser, Ulun Akturan []

To dress up or not: Political identity and dog owners’ purchase of dog apparels
Lan Xia, Wenting Zhong, Joyce (Feng) Wang [Google Scholar]

Use of metaverse in socializing: Application of the big five personality traits framework
Sowmya G, Debarun Chakraborty, Aruna Polisetty, Sangeeta Khorana, Dimitrios Buhalis []

When less is more: Understanding consumers’ responses to minimalist appeals
Wei-Fen Chen, Jingshi (Joyce) Liu [Google Scholar]

EDITORIAL

Generation Z’s psychology and new‐age technologies: Implications for future research
Nisreen Ameen, Sameer Hosany, Babak Taheri [Google Scholar]