J Services Mar
Introduction
Journal of Services Marketing, 37(8)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Understanding consumers’ live-streaming shopping from a benefit–risk perspective
—Chunfeng Chen, Depeng Zhang []
Virtually present others and their influence on complainants’ follow-ups and firm response
—Rosa E. Rios, Hernan E. Riquelme, Alessandro Comai []
Informal service economy: a research study of attitudes, motivations and practices among informal entrepreneurs
—Oscar Naranjo Del Giudice, Mario Giraldo, Linda Alkire, Gabriel Orozco Restrepo []
Enhancing affective commitment through gamified services of luxury brands: role of game mechanics and self-congruity
—Garima Saxena, Sheetal Jain, Sita Mishra []
Business types matter: new insights into the effects of anthropomorphic cues in AI chatbots
—Kibum Youn, Moonhee Cho []
How do influencers’ characteristics affect followers’ stickiness and well-being in the social media context?
—Hsiao-Han Lu, Ching-Fu Chen []
Liminal digital birthspaces: social media and consumer proactivity for well-being
—Marlini Bakri, Janet Davey, Jayne Krisjanous, Robyn Maude []
Responsibilization during uncontrollable events: understanding how consumers assign and accept responsibility for service employee welfare
—Nora Moran, Steven Shepherd, Janice Alvarado []
Does status demotion in hierarchical loyalty programs foster relationship fading?
—Shanta Banik, Fazlul K. Rabbanee []