J Mar Analytics
Introduction
Journal of Marketing Analytics, 11(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Editorial
Hybrid intelligence: human–AI collaboration in marketing analytics
—Maria Petrescu, Anjala S. Krishen []
Sponsored brands video rings up clicks and sales in the short and long run
—Koen Pauwels, Michael Peran, Zee Shah, German Schnaidt, Dauwe Vercamer []
Financial returns to corporate brand extensions: does typicality matter?
—Burcu Sezen, Dominique Hanssens []
Building theoretical sand castles: the case of customer brand engagement
—David Gligor, Siddik Bozkurt, Emma Welch []
The differential effects of developers’ app store strategy on the performance of niche and popular mobile apps
—Wondwesen Tafesse []
Digital marketing of nutraceutical and pharmaceutical supplements: marketing ethics and consumer comfort
—Dimitrios Zoupos, George Spais []
The effects of internet search intensity for products on companies’ stock returns: a competitive intelligence perspective
—Saeed Tajdini []
Retail distribution evaluation in brand-level sales response models
—Antonis A. Michis []
Why to use Poisson regression for count data analysis in consumer behavior research
—Feihong Xia []
Forecasting purchase rates of new products introduced in existing categories
—Mayukh Dass, Masoud Moradi, Fereshteh Zihagh []
Analysis of online position auctions for search engine marketing
—Margarida V. B. Santos, Isabel Mota, Pedro Campos []
The combinatory role of online ratings and reviews in mobile app downloads: an empirical investigation of gaming and productivity apps from their initial app store launch
—Henrik Sällberg, Shujun Wang, Emil Numminen []
The impact of user-generated content on intention to select a travel destination
—Thao Thanh Thi Nguyen, Shurong Tong []
Do you take…? The effect of mobile payment solutions on use intention: an application of UTAUT2
—Briana M. Martinez, Laura E. McAndrews []
From relational benefits to consumer loyalty across international perspective: a meta-analytic structural equation modeling
—Hechmi Najjar, Chaker Najar []
A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs
—Jonathan Legare, Ping Yao, Victor S. Y. Lo []
Toward an exploratory framework of determinants of marketing research effectiveness in business organizations
—Piotr Tarka, Elżbieta JÄ™drych []
Price elasticity in the performing arts: a segmentation approach
—Eric Kolhede, J. Tomas Gomez-Arias, Anna Maximova []
Building and evaluating a customer value blog
—Art Weinstein []