J Global Mar
Introduction
Journal of Global Marketing, 36(4)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Special Issue: The Dark Side of Brand-Based Online Communities: The Role of Culture; Guest Editors: Abhishek Behl and Kokil Jain
The Dark Side of Brand-Based Online Communities: The Role of Culture
—Abhishek Behl & Kokil Jain [] []
Dark side of consumer-brand relationships: A brand hate perspective in anti-brand social media communities
—Shampy Kamboj & Manika Sharma [] []
Disengagement toward brand-based online communities: The role of culture
—Aman Kumar & Amit Shankar [] []
The Dark Side of Members’ Heterogeneity Within Online Brand Communities and Global Virtual Teams: An Extension to Schwartz’s Value Theory
—Sachin Kumar Raut, Sudhir Rana, Sakshi Kathuria & Ilan Alon [] []
The dark side of group heterogeneity on a brand-based online community
—Sheshadri Chatterjee, Ranjan Chaudhuri & Demetris Vrontis [] []
Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty
—Rajeev Gupta, Vikas Kumar, Arun Kumar Kaushik, Devashish Das Gupta & Rahul Sindhwani [] []