J Current Issues Res Adv
Introduction
Journal of Current Issues & Research in Advertising, 44(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Future Trends in Digital Advertising: A Global Context
Editorial
Digital Advertising in the Age of Generative AI
—Tae Hyun Baek [] []
Virtual Influencers versus Real Influencers Advertising in the Metaverse, Understanding the Perceptions, and Interactions with Users
—Marie Haikel-Elsabeh [] []
How an Online Gaming Community Advertises Brands to Members: The Roles of Relational Bonds and Trust Transfer
—Minseong Kim & Jihye Kim [] []
Toward Better Digital Advertising: The Role of the Anthropomorphic Virtual Agent
—Sihem Ben Saad [] []
Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives
—Anan Wan & Mengtian (Montina) Jiang [] []
Linking Ethnicity Targeting with Artificial Intelligence and Data Collection: Perceptions and Behavioral Responses of Black Consumers
—Weilu Zhang & Shelly Rodgers [] []
Privacy Concerns Matter, Knowledge Does Not: Investigating Effects of Online Behavioral Advertising among Chinese and Dutch Adults |
—Dong Zhang, Hilde Voorveld & Sophie C. Boerman [] []