J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 30(3)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Soft Power Effect on Long-Term Buyer-Seller Relationship: A Fuzzy Multi-Criteria Decision-Making Approach and Evidence from the Turkish Smartphone Sector
—Haldun Çolak & Åženay Lezki [] []
The Determinants of Customer Intentions to Use Fintech Services in a Commercial Chinese Bank
—Xiaoxiao Liu, Ka Yin Chau, Xiaoyun Liu & Fei Huang [] []
Manufacturers’ Acquiescence to Buyers’ Sourcing Requests in Industrial Markets
—Wenbo Teng, Ricky Y. K. Chan, Namwoon Kim, Xubing Zhang & Lu Shen [] []
Active or Passive? Examination of Dependency Behavior in Marketing Channels in China
—Ruifeng Wei, Guijun Zhuang & Fanglan Pang [] []
Organizing Maintenance Service Contracts for Initial Purchases: The Interplay Among Product Type, Service Type, and Service Approach
—Rifgi BuÄŸra BaÄŸcı & Mertcan TaşçioÄŸlu [] []
The Importance of Pre-employment Job Motives in Predicting Voluntary Salesforce Turnover in the Gig Economy
—Robert A. Peterson & Victoria L. Crittenden [] []