J Brand Man
Introduction
Journal of Brand Management, 30(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
‘Pink is for girls, blue is for boys’ exploring brand gender identity in children’s clothing, a post-evaluation of British retailer John Lewis
—Jill Nash, Cindy Sidhu [Google Scholar]
An integrated model of retail brand equity: the role of consumer shopping experience and shopping value
—Chi Zhang, Douglas W. Vorhies, Wenkai Zhou []
Brand engagement into self-concept and culture: a literature review for a future research agenda
—Olga Nechaeva, Valentina Mazzoli, Raffaele Donvito []
Brand sponsorship effectiveness: how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
—Tapas Ranjan Moharana, Debashree Roy, Garima Saxena []
Engaging with intelligent voice assistants for wellbeing and brand attachment
—Catherine Prentice, Sandra Maria Correia Loureiro, João Guerreiro []
Spurring and sustaining online consumer activism: the role of cause support and brand relationship in microlevel action frames
—Iago S. Muraro, Kjerstin Thorson, Patricia T. Huddleston []