Intl Mar Rev
Introduction
International Marketing Review, 40(3)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Special issue: Decision-making in international marketing: past, present, and future
Guest editors: João S. Oliveira, Magnus Hultman, Nathaniel Boso, Ian Hodgkinson, Paul Hughes, Ekaterina Nemkova, Anne Souchon
Decision-making in international marketing: past, present and future
—João S. Oliveira, Magnus Hultman, Nathaniel Boso, Ian Hodgkinson, Paul Hughes, Ekaterina Nemkova, Anne Souchon []
How international marketers make decisions: exploring approaches to learning and using heuristics
—Simone Guercini, Susan Maria Freeman []
Owner CEO narcissism, international entrepreneurial orientation and post-entry speed of internationalization: an empirical study of exporting SMEs from China
—Xiaoxuan Li, Yue Wang, Miles M. Yang, Yanzhao Tang []
Customer-centric strategy driving innovativeness and business growth in international markets
—Sasu Tuominen, Helen Reijonen, Gábor Nagy, Andrea Buratti, Tommi Laukkanen []
When does export customer responsiveness strategy contribute to export market competitive advantage?
—Dario Miocevic, Itzhak Gnizy, John W. Cadogan []
Bringing culture into the picture: cross-cultural differences in online customer reviews
—Jong Min Kim, Eunkyung Lee, Yeosun Yoon []