Intl J Res Mar
Introduction
International Journal of Research in Marketing, 40(3)
POSTING TYPE: TOCs
How culture shapes consumer responses to anthropomorphic products
—Sara Baskentli, Rhonda Hadi, Leonard Lee []
Can firms benefit from integrating high-frequency survey measures with objective service quality data?
—Jihoon Cho, Anocha Aribarg, Puneet Manchanda []
Providing assets in the sharing economy: Low childhood socioeconomic status as a barrier
—Yuechen Wu, Ruijuan Wang, Huizhen Jin, Meng Zhu []
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
—Garrett P. Sonnier, Oliver J. Rutz, Adrian F. Ward []
Timing customer reactivation initiatives
—Niels Holtrop, Jaap E. Wieringa []
How business-to-business salespeople deal with buying center dissenters
—Jeff S. Johnson []
Financial consequences of adding bricks to clicks
—Erik Maier, Rico Bornschein, Rico Manss, Damian Hesse []
Category expansion through cross-channel demand spillovers
—Ali Umut Guler []
Understanding the sequential interdependence of mobile app adoption within and across categories
—Xiaochi Sun, Xuebin Cui, Yacheng Sun []
The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective
—Li Yan, Kyle B. Murray []
How firm communication affects the impact of layoff announcements on brand strength over time
—Samuel Stäbler, Alexander Himme, Alexander Edeling, Max Backhaus []
Adverse inclusion of asymmetric advertisers in position auctions
—Zibin Xu, Yi Zhu, Shantanu Dutta []