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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Uniqueness neglect on consumer resistance to AI
—Yupeng Mou, Tianjie Xu, Yanghong Hu []

Minimizing the negative impact of brand deletion
—Víctor Temprano-García, Ana Isabel Rodríguez-Escudero, Javier Rodríguez-Pinto []

Are “buy X get X free” price promotions effective? An acquisition-transaction value perspective
—Siddharth Harshkant Bhatt, Dinesh Ramdas Pai []

Do extrinsic factors encourage shoppers’ compulsive buying? Store environment and product characteristics
—Rambabu Lavuri, Park Thaichon []

Do specific investment and qualification of capability foster or impede firm performance: the moderating role of shared values
—Yufan Wang, Michael Song, Haili Zhang, Sansan Monest Sib []

Two decades of brand hate research: a review and research agenda
—Ramesh Kumar, Charles Jebarajakirthy, Haroon Iqbal Maseeh, Komal Dhanda, Raiswa Saha, Richa Dahiya []

How and when social media influencers’ intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships
—Kian Yeik Koay, Weng Marc Lim, Simran Kaur, Kimberly Soh, Wai Ching Poon [Google Scholar]

Effect of discount frame on consumer responses: moderation of psychological distance and product nature
—Bo Wang, Tingting Xie []