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Introduction

Journal of Marketing Management, 39(9/10)

POSTING TYPE: TOCs


Editorial

Celebrating failure: a path towards opening up disciplinary debate
Chloe Preece, Benedetta Cappellini & Gretchen Larsen [] []

Commentary

Historical research, academic politics and editorial activism*
Mark Tadajewski [] []

Article

Is consumerism only what Philip Kotler says it is? A decolonial analysis on failures, hierarchies, and exclusions
Marcus Wilcox Hemais & Laís Rodrigues [] []

Avoiding failure in academia: strategies from non-Western early career researchers in the UK |
Ratna Khanijou & Amalina Zakariah [] []

Remembering and anticipating researcher vulnerability: an autoethnographic tale |
Chloe Steadman [] []

Commentary

Fee Fi Fo Fail: fairy stories for future failures
Stephen Brown [] []

Publish or perish: ensuring our journals don’t fail us
Chloe Preece, Benedetta Cappellini, Gretchen Larsen, Anoop Bhogal-Nair, Alan Bradshaw, Andreas Chatzidakis, Christina Goulding, Debbie Isobel Keeling, Andrew Lindridge, Pauline Maclaran, Greg W. Marshall & Elizabeth Parsons [] []

Editorial

New insights on consumer activism: advancing a prefigurative framing of alternative consumption
Katherine Casey & Mark Tadajewski [] []

Article

Neo-materialist movement organisations and the matter of scale: scaling through institutions as prefigurative politics?
Mikko Laamanen, Francesca Forno & Stefan Wahlen [] []

Vive la révolution animal! Using storytelling to explore prefigurative practices in consumer activism
Renata Andreoni Barboza & Tânia M. Veludo-de-Oliveira [] []

Commentary

The romance of prefiguration and the task of organization
Martin Parker [] []