Italian J Mar
Introduction
Italian Journal of Marketing, 2023(3)
POSTING TYPE: TOCs
How intelligent automation, service robots, and AI will reshape service products and their delivery
—Jochen Wirtz, Valentina Pitardi []
Firm policies and employees’ participation in conversation about their employer on social media
—Barbara Del Bosco, Alice Mazzucchelli, Roberto Chierici []
The phygital transformation: a systematic review and a research agenda
—Cristina Mele, Tiziana Russo Spena, Marialuiza Marzullo, Irene Di Bernardo []
The influence of negative travel-related experience on tourist’s brand loyalty
—Lucrezia Maria de Cosmo, Luigi Piper, Antonio Mileti, Gianluigi Guido []
Developing persuasive systems for marketing: the interplay of persuasion techniques, customer traits and persuasive message design
—Annye Braca, Pierpaolo Dondio []
Moving forward better marketing for a better world: a path for new research opportunities
—Yanina Rashkova, Ludovica Moi []