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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Customer experience in social commerce: A systematic literature review and research agenda
—Soma Amol Dhaigude, Bijuna C. Mohan []

BRAND ACTIVISM: A Literature Review and Future Research Agenda
—Antonella Cammarota, Mario D’Arco, Vittoria Marino, Riccardo Resciniti []

Cross‐national consumer research using structural topic modelling: Consumers’ approach‐avoidance behaviours
—Minji Jung, Yu Lim Lee, Jae-Eun Chung [Google Scholar]

What drives customer engagement after a service failure? The moderating role of customer trust
—Andreawan Honora, Wen-Hai Chih, Jaime Ortiz []

When interruptions can boost sales: An on‐line versus memory‐based perspective
—Lina Xu, Mihai Niculescu, Michael Hyman []

Does character’s gender matter in inspirational brand story? Exploring the moderating effect of gender role conformity
—Xiang Chen, Cheng Lu Wang, Liying Zhou [Google Scholar]

Digital touch in sponsorship: Getting closer to the brand through virtual reality
—Olivia Petit, Thierry Lorey, Frédéric Dosquet []

Task type’s effect on attitudes towards voice assistants
—Billy Sung, Hyunjoo Im, Van Chien Duong [Google Scholar]

Brand trust and engagement in social commerce
—Ajimon George, Ajay Joseph, Mathew Abraham, Eric Thomas Joseph []

Matching audio/video app features with young user preferences: An integrated approach
—Chin-Feng Lin, Chen-Su Fu, Chi-Yun Wu []

Social media influencers: The formation and effects of affective factors during online interactions
—Yixin Zhang, Lancy Mac []

A psychological examination of attachment insecurity, loneliness, and fear of missing out as drivers of retail patronage among emerging adults
—Cindy B. Rippé, Brent Smith, Prachi Gala []

Sludged! Can financial literacy shield against price manipulation at the shops?
—Tracey West, David Butler, Liam Smith []

Young adults’ online shopping addiction: The role of self‐regulation and smartphone use
—Jussi Nyrhinen, Kirsti Lonka, Anu Sirola, Mette Ranta, Terhi-Anna Wilska [Google Scholar]

Examining the context‐specific reasons and adoption of artificial intelligence‐based voice assistants: A behavioural reasoning theory approach
—Shaista Anayat, Gowhar Rasool, Anjali Pathania []

How do we measure the intangible? Overcoming the measurement challenge in services
—Diptiman Banerji, Aishwarya Ramasundaram, S. Sreejesh, Yupal S. Shukla, Ravi Chatterjee []

How do controversial foreign country images affect consumers?
—José Manuel Ortega-Egea, Nieves García-de-Frutos []

Social cynicism, greenwashing, and trust in green clothing brands
—Manoela Costa Policarpo, Vanessa Apaolaza, Patrick Hartmann, Mario R. Paredes, Clare D’Souza []

Development of a sustainable consumption measurement scale
—Kavita Miadaira Hamza, Fernando Antonio de Melo Pereira Lhamas, Mathew Parackal []

Response to social media influencers: Consumer dispositions as drivers
—Ainsworth Anthony Bailey, Aditya Shankar Mishra, Khushboo Vaishnav []

Gaze behaviour, body image in women and online apparel shopping
—Ross C. Hollett, Peta M. Panaia, Aimee H. Smart []

Consumer value of virtual music festivals
—Martina G. Gallarza, Berta Tubillejas-Andrés, Kayla Samartin []