Intl J Adv
Introduction
International Journal of Advertising, 42(7)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Conspicuous and Inconspicuous Consumption of Luxury Goods in a Digital World: Implications for Advertisers
Editorial
Conspicuous and inconspicuous consumption of luxury goods in a digital world: implications for advertisers
—Aniruddha Pangarkar & Paurav Shukla [] []
Articles
The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers
—Aniruddha Pangarkar & Shelly Rathee [] []
Luxury brands’ live streaming sales: the roles of streamer identity and level strategy
—Guoxin Li, Yue Cao, Bo Lu, Yunzhijun Yu & Honglei Liu [] []
Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance
—Yung Kyun Choi, Ruonan Zhang & Christine (Eunyoung) Sung [] []
Conspicuous and inconspicuous consumption of luxury goods in a digital world: insights, implications, and future research directions
—Aniruddha Pangarkar & Paurav Shukla [] []