Health Mar Quart
Introduction
Health Marketing Quarterly, 40(3)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
The effect of voluntary versus compulsory preventive behavior on consumer adaptation during COVID-19
—Wenyan Yin, Farhana Nusrat & Yanliu Huang [] []
From one to five stars: An exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
—Amanda S. Bradshaw [] []
COVID-19 vaccine perceptions among South Asian communities in the UK: An application of the theory of planned behavior |
—M. Bilal Akbar, Lakhbir Singh, Sameer Deshpande & Nihar Amoncar [] []
How scared are Americans of the Zika virus? The role of threat, efficacy, and third-person perception to induce protective behaviors
—Nan Zheng, Alexandra M. Vilela & Sameer Deshpande [] []
Telemedicine and direct to consumer advertising attitudes and the future of telehealth: Women report telemedicine as a comfortable option for accessing birth control
—Erika Katherine Johnson [] []
Creating persuasive health messages on social media: Effects of humor and perceived efficacy on health attitudes and intentions
—Tianjiao Wang & Rachelle Pavelko [] []