Applied Mar Analytics
Introduction
Applied Marketing Analytics, 9(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Editorial
—Squires, Martin []
A new model for optimal advertising impression allocation across consumer segments
—Rubinson, Joel; Morley, Neil B.; Bakapoulos, Vassilis; Vermut, Marc [] []
Automated cluster generation and labelling of peer groups for marketing reporting
—Crisp, Dakota; Prantner, Jonathan; Miller, Grant; Claucherty, Jack; Thomas, Tom; Barnes, Danielle [] []
Generative AI: A master or servant of market research analysis?
—Buckley, Andy [] []
Using customer feedback to prioritise remediation return on investment and improve customer experience
—Mayes, Manya [] []
Data-driven attribute selection for hardware technology products: A multi-criteria framework
—Antipov, Evgeny A.; Pokryshevskaya, Elena B. [] []
Web3 and marketing: The new frontier
—Chicotsky, Brandon [] []