Spanish J Mar
Introduction
Spanish Journal of Marketing - ESIC, 27(2)
POSTING TYPE: TOCs
Engaging consumers via online brand communities to achieve brand love and positive recommendations
—Mandakini Paruthi, Harsandaldeep Kaur, Jamid Ul Islam, Aaleya Rasool, George Thomas []
The role of gamification, social, hedonic and utilitarian values on e-commerce adoption
—Kunthi Afrilinda Kusumawardani, Hanif Adinugroho Widyanto, Jessica Eva Gloria Tambunan []
Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use
—Oussama Saoula, Amjad Shamim, Norazah Mohd Suki, Munawar Javed Ahmad, Muhammad Farrukh Abid, Ataul Karim Patwary, Amir Zaib Abbasi []
Consumer motivations for engaging with corporate social responsibility on social media
—Claudia Aguirre, Salvador Ruiz de Maya, Mariola Palazón Vidal, Augusto RodrÃguez []
How businesswomen engage customers on social media?
—Nida Fatima, Raza Ali []
Developing customer engagement through communication consistency and channel coordination
—MarÃa Sicilia, Mariola Palazón []
Engagement and consumption behavior of eSports gamers
—Amir Zaib Abbasi, Muhammad Asif, Amjad Shamim, Ding Hooi Ting, Raouf Ahmad Rather []