J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 35(4)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
From Words to Deeds: How Do Knowledge, Effectiveness, and Personal Relevance Link Environmental Concern and Buying Behavior? |
—Simona Stojanova, Mila Zeevi & Barbara Culiberg [] []
Dealing with Integrated Marketing Communications Paradoxes in Social Ventures
—Pedro Chapaval Pimentel, Paulo Morilha Lanzarini Gomes & Simone Regina Didonet [] []
Testing the Influence of Donation Message-framing, Donation Size, and Product Type (Androgynous Luxury: Hedonic Vs. Eco-friendly: Utilitarian) on CRM Participation Intention
—Ritesh Patel, Sujo Thomas & Viral Bhatt [] []
A Few More Words for a Few More Cents: The Roles of Beneficiary and Message Frames during a Door-to-Door Donation Collection |
—Ardion D. Beldad, Ismay L. Bax & Joris van Hoof [] []