J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 51(5)
POSTING TYPE: TOCs
Review
Effectiveness of engagement initiatives across engagement platforms: A meta-analysis
—Markus Blut, Viktorija Kulikovskaja, Marco Hubert, Christian Brock, Dhruv Grewal []
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
—Andreas Fürst, Mika Gabrielsson, Peter Gabrielsson, Jana-Kristin Prigge []
How attributions of coproduction motives shape customer relationships over time
—Pascal Güntürkün, Till Haumann, Laura Marie Edinger-Schons, Jan Wieseke []
Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry
—Andrea Schöndeling, Alexa B. Burmester, Alexander Edeling, André Marchand, Michel Clement []
Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance
—Christian Homburg, Moritz Tischer []
Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?
—Lane Peterson Fronczek, Martin Mende, Maura L. Scott, Gergana Y. Nenkov, Anders Gustafsson []
Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising
—Anna Sadovnikova, Manish Kacker, Saurabh Mishra []
Executive confidence and myopic marketing management
—Tuck Siong Chung, Angie Low, Roland T. Rust []
Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty
—Alexander B. Pratt, Stacey G. Robinson, Clay M. Voorhees, Joyce (Feng) Wang, Michael D. Giebelhausen []
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa
—Marcia F. Kwaramba, Srinivas Sridharan, Felix T. Mavondo []
Editorial
Using a strobelight analysis to examine relationship inconsistency
—Alec Pappas, Charles F. Hofacker, Willy Bolander []