J Mar Comm
Introduction
Journal of Marketing Communications, 29(6)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Digital does not stand alone… the road to further critical analysis lies open
—Philip J. Kitchen [] []
Research
Marketing mobile payment to baby boomers during COVID-19 pandemic: The role of emotional appeal, advertising creativity and perceived value
—Zazli Lily Wisker [] []
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
—Nancy H. Brinson & Laura L. Lemon [] []
Improving the media mix: how promotional products enhance advertising impact
—Fang Liu, H. Paul LeBlanc III, Ali Kanso & Richard Nelson [] []
The effect of evidence in nonprofit donation requests: how does mindset play a role?
—Ahmet Koksal, Aaron Johnson, Somak Banerjee & Sujay Dutta [] []
Country tourism advertising as a tool of spillover effects on the example of Poland
—Joanna Kosmaczewska & SangJun Kim [] []