J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 15(2)
POSTING TYPE: TOCs
The technicians of consumer society: the creation of advertising men and practical advertising knowledge in early twentieth-century Sweden
—Elin Ã…ström Rudberg, Orsi Husz []
resurrecting declining brands by leveraging brand-pastness
—David Strutton, Aaron Schibik []
From craft to industry and back: transnational efforts in reconstructing tin’s social meaning to the retail consumer (1950s–1960s)
—Yen Nie Yong []