Name Personalization
Introduction
Shuge Li is looking for unpublished work on the influence of name personalization on purchase or intention
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: Dialog
Author: Shuge Li
Hello everyone,
My name is Shuge Li and I am a PhD student in Marketing at the University of New South Wales. I am looking for any unpublished work on the influence of name personalisation on consumers’ purchase behaviours or intention.
If you are willing to share the work, please feel free to email me (shuge.li@unsw.edu.au) the manuscript, results, or the necessary information to compute effect sizes (e.g., means, standard deviations, t-statistics, sample sizes, correlation or regression coefficients, etc.). Thank you very much in advance for your consideration and I hope that you are having a wonderful summer/winter.
Best regards,
Shuge Li
PhD student
School of Marketing, UNSW Business School