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INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

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Special issue: Re-imagining Marketing in a Post-Pandemic World: Challenges, Strategies, and Solutions

Guest editors: Saurabh Kumar Dixit, Antonia Correia, Sangeetha Gunasekar

Guest editorial: Re-imagining marketing in a post-pandemic world: challenges, strategies, and solutions
—Saurabh Kumar Dixit, Antonia Correia, Sangeetha Gunasekar []

Modelling of consumer challenges and marketing strategies during crisis
—Irna Ishrat, Mohammad Hasan, Ayesha Farooq, Fateh Mohd Khan []

Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic: a netnography approach
—Smitha Girija, Devika Rani Sharma, Vaishali Kaushal []

Typology of e-commerce shoppers: the case of COVID-19
—Zahy Ramadan, Maya Farah, Ibrahim Abosag, Alaa Sleiman []

Influence of COVID-19 pandemic on the intention to adopt mobile payment systems in India
—Prashant Raman, Kumar Aashish []

The prospect of higher education marketing: adaption, transition or hybridisation?
—Bipithalal Balakrishnan Nair, M.R. Dileep, Sandeep K. Walia []

Does technology make start-ups resilient amidst COVID-19? A qualitative enquiry
—Anubhav Tiwari, Payel Das, Ritesh Kumar Dubey, Tavleen Kaur, Saurabh Kumar Dixit, Santanu Mandal []

Destination branding through social media: juxtaposition of foreign influencer’s narratives and state’s presentation on the event of Pakistan Tourism Summit 2019
—Farhad Nazir []

Impact of the pandemic on social media influencer marketing in fashion: a qualitative study
—Kent Le, Gokhan Aydin []