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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Let me take a #selfie #variety: How consumer selfie affects variety seeking
—Haeyoung Jeong, Chen Wang, Rajneesh Suri []

Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning
—Yusuf Oc, Kirk Plangger, Sean Sands, Colin L. Campbell, Leyland Pitt []

Ordinary customer experience: Conceptualization, characterization, and implications
—Kristina Heinonen, Michaela Lipkin []

The application of neuromarketing tools in communication research: A comprehensive review of trends
—Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, Enrique Bigne, Ale Smidts []

The effect of perceived control on local consumption
—Arani Roy, Ashesh Mukherjee []

To neglect or to consider? Opportunity cost consideration during product sampling can accelerate satiation
—Baler Bilgin, Deniz Lefkeli []

Overcoming the blockchain technology credibility gap
—Marco Francesco Mazzù, Rumen Pozharliev, Alberto Andria, Angelo Baccelloni []

There’s not much to tell: The impact of emotional resilience on negative word‐of‐mouth following service failure
—Lama Lteif, Dan Rubin, Joan Ball, Cait Lamberton [Google Scholar]

When to present an extended warranty: Pre‐ vs. post‐purchasing a product
—Dongeun Kim, Dhananjay Nayakankuppam []

Less saturated, more eco‐friendly: Color saturation and consumer perception of product sustainability
—Marco Pichierri, Giovanni Pino []

The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
—Kosuke Motoki, Abhishek Pathak []

The seller’s status‐signaling fallacy
—Adiel Moyal, Stephen M. Garcia [Google Scholar]

Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers
—Tobias Schaefers, Andreas Kessenbrock, Gerrit Cziehso, Monika Kukar-Kinney []