Mar Letters
Introduction
Marketing Letters, 34(3)
POSTING TYPE: TOCs
Tighter nets for smaller fishes? Mapping the development of statistical practices in consumer research between 2008 and 2020
—Antonia Krefeld-Schwalb, Benjamin Scheibehenne []
Understanding effect sizes in consumer psychology
—Rodrigo S. Dias, Stephen A. Spiller, Gavan J. Fitzsimons []
Are scientific practices improving in consumer research? A glass half-full and half-empty
—Michel Tuan Pham []
Great expectations: argument order expectations shape the efficacy of order effects in one-sided advertisements
—Joshua J. Clarkson, Alan D. J. Cooke, Nathanael S. Martin []
Expectation-based consumer purchase decisions: behavioral modeling and observations
—Justin Jia, Jia Li, Weixin Liu []
How uncertainty affects information search among consumers: a curvilinear perspective
—Sharlene He, Derek D. Rucker []
Movie fit uncertainty and interplay between traditional advertising and social media marketing
—Yinan Yu, Liangfei Qiu, Hailiang Chen , Benjamin Yen []
Meaningless procedures can be meaningful for information security: consumer use of single and multiple cues in information security inferences
—Yong-Wan Park, Paul M. Herr, Byung Cho Kim []
Sentiment deviations in responses to movie trailers across social media platforms
—Ye Hu, Ming Chen, Sam Hui []
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic
—Takumi Tagashira []
Social media sentiment polarization and its impact on product adoption
—Ping Zhao, Zhenfeng Ma, Tripat Gill, Chatura Ranaweera []
What reviews foretell about opening weekend box office revenue: the harbinger of failure effect in the movie industry
—Pantelis Loupos, Yvette Peng, Sute Li, Hao Hao []