J Promo Man
Introduction
Journal of Promotion Management, 29(7)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Technology Adoption and Promotion in the Age of Skepticism: Examining COVID-19 Mitigation through Technological and Human Factors
—Lan Ni, Wenlin Liu, Yan Huang & Miao Pan [] []
Characteristics of Aliterate Consumers and Their Responses to Advertising and Non-Advertising Communications
—Devon S. DelVecchio & Haeran Jae [] []
The Influence on Cosmetics Purchase Intention of Electronic Word of Mouth on Instagram
—Emerson Wagner Mainardes, PatrÃcia Helena Mendes Portelada & Felipe Storch Damasceno [] []
Irritating or Enjoyable? Exploring the Effects of Soft-Text Native Advertising and Social Media Engagement Metrics
—Kang Li & Fuyuan Shen [] []
Consumer Engagement with Restaurant Brand Pages: A Multidimensional Categorization of Antecedents and Consequences
—Fereshte Rasty, Seyed Mohammad Tabataba’i-Nasab, Mojtaba Poorrezaei, Seyed Mahdi Alhosseini Almodarresi & Saeid Saeida Ardekani [] []