ÂÜÀòÉç¹ÙÍø

J Macromar

Introduction

Journal of Macromarketing, 43(3)

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs


Measuring Value Created for and by Stakeholders
Philip Sugai and Gautam Mahajan [] []

Politicized Tourism Consumption
Michelle I-Chieh Yang [] []

Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation
Nguyen N. Q. Thu, Djavlonbek Kadirov, Kim-Shyan Fam, and Nguyen Dinh Tho [] []

Calling for Cancellation: Understanding how Markets Are Shaped to Realign With Prevailing Societal Values
Vlad Demsar, Carla Ferraro, July Nguyen, and Sean Sands [] []

Explaining Consumer Support for Sustainable Business Practices in the Frontier Market of Lebanon
Mark Peterson, Forrest Watson, and Walid J. ÂÜÀòÉç¹ÙÍø-Khalil [] []

The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer
Livia Tiemi Bastos Rudolph, Mariana Bassi Suter, and Simone Ruchdi Barakat [] []

Situational Factors of Compulsive Buying and the Well-Being Outcomes: What We Know and What We Need to Know
Ambika Prasad Nanda, Diptiman Banerji, and Nihal Singh [] []

Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective
Hyunsun Yoon and Aidan J. Kelly [] []

An Assessment of the Supreme Court’s Ruling in South Dakota V. Wayfair: A Macromarketing Case Study
Ronald J. Adams [] [Google Scholar]