J Macromar
Introduction
Journal of Macromarketing, 43(3)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Measuring Value Created for and by Stakeholders
—Philip Sugai and Gautam Mahajan [] []
Politicized Tourism Consumption
—Michelle I-Chieh Yang [] []
Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation
—Nguyen N. Q. Thu, Djavlonbek Kadirov, Kim-Shyan Fam, and Nguyen Dinh Tho [] []
Calling for Cancellation: Understanding how Markets Are Shaped to Realign With Prevailing Societal Values
—Vlad Demsar, Carla Ferraro, July Nguyen, and Sean Sands [] []
Explaining Consumer Support for Sustainable Business Practices in the Frontier Market of Lebanon
—Mark Peterson, Forrest Watson, and Walid J. ÂÜÀòÉç¹ÙÍø-Khalil [] []
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer
—Livia Tiemi Bastos Rudolph, Mariana Bassi Suter, and Simone Ruchdi Barakat [] []
Situational Factors of Compulsive Buying and the Well-Being Outcomes: What We Know and What We Need to Know
—Ambika Prasad Nanda, Diptiman Banerji, and Nihal Singh [] []
Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective
—Hyunsun Yoon and Aidan J. Kelly [] []
An Assessment of the Supreme Court’s Ruling in South Dakota V. Wayfair: A Macromarketing Case Study
—Ronald J. Adams [] [Google Scholar]