J Intl Mar
Introduction
Journal of International Marketing, 31(3)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
How Can Companies Recover from Liability-Invoking Failures? Exploring the Role of Uncertainty Avoidance in Facilitating Consumer Compliance Across National Cultures
—Vivek Astvansh, Barbara Duffek, and Andreas B. Eisingerich [] []
The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets
—Vasileios Davvetas, Christina Sichtmann, Charalampos (Babis) Saridakis, and Adamantios Diamantopoulos [] []
Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors
—Jamel Khenfer [] []
Engaging Business Customers Through Online Experiences in Different Cultures
—Welf H. Weiger [] []
Firm International Experience in Global Markets: A Systematic Literature Review and Reconceptualization
—Alireza Safargholi [] []
Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat
—Ruta Ruzeviciute and Carina Thürridl [] []