Marketing and the Creator Economy
Introduction
Columbia Business School, 30 Nov-1 Dec 2023; Deadline 14 Sep
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Calls: Conferences
Author: Matthew Quint
CALL FOR PAPERS
Marketing and the Creator Economy Conference
Columbia Business School, New York, November 30 – December 1, 2023
Submissions Deadline:Ìý September 14, 2023
Call for submissions deadline is September 14, 2023 for this conference at Columbia Business School in collaboration with the International Journal of Research in Marketing.
Organizers:Ìý (Columbia Business School) and  (University of Lucerne)
For any questions email:Ìýglobalbrands@gsb.columbia.edu
The creator economy—a shift in power whereby individuals can build their own audiences and revenue through producing and sharing original content, products, or services on digital platforms—is revolutionizing the way we work, consume, and interact with each other. As a result, there are many implications for marketing research and practice.
The conference will concentrate on various facets of the creator economy, such as influencers, podcasting, video creation, blogging, music production, or product development. We will look at the topic broadly; it may also include papers on content created through generative AI (such as text or images created by ChatGPT or DALL-E), new content created on the metaverse, new web-enabled services and any form of consumer online business.
We invite researchers that work on a wide variety of creator economy research topics to submit their work. Papers to be presented at the conference may be empirical or conceptual, and the focus may be strategic, behavioral or modeling-focused. Concepts may originate from economics, psychology, management, sociology, anthropology, computer science, or other related disciplines.  We understand that the creator economy is an evolving area; some research may therefore still be work-in-progress. We ask for a title page stating authors, university affiliations, and contact information, followed by eight (8) PowerPoint slides that describe the research question, conceptual framework, methodology, results, and practical and theoretical implications.