Opportunities and Challenges of the Metaverse
Introduction
Opportunities and Challenges of Metaverse in Marketing, Virtual Seminar, 2 Aug 2023
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Events
Author: Yogesh Dwivedi
Announcement: A Virtual Seminar on Opportunities and Challenges of Metaverse in Marketing
Date & Time: 2nd August 2023; 1 PM UK Time; 01:00 PM UK TIME
Seminar Title: Opportunities and Challenges of Metaverse in Marketing
Speaker: Professor Varsha Jain, MICA, India
Zoom Registration Link:
蹤獲扦夥厙t Speaker: Prof. Varsha Jain is the AGK chair, professor of marketing, and co-chairperson of the doctoral program and research at the MICA, India. She is an associate editor (AE) at the journal of consumer behavior (JCB, Wiley UK, A journal) and received the best AE award from JCB in 2022; she is an editorial board member at the international journal of information management (A* Journal), journal of advertising research (A Journal), and journal of business research (A journal), and co-track chairperson at, advertising, academy of marketing science, USA the annual conference, 2023. She is vice chair of international relations, higher education, special interest group, and the 蹤獲扦夥厙, USA. She has authored over 120+ publications, including multiple papers in A* and A journals. Prof. Jain is the recipient of more than 23 international and national awards and gold medals in scholarship. In her research career, she is visiting guest at Emory Business School, Atlanta, USA, visiting scholar at Greenwich University, London, and The Medill School, Northwestern University, USA. Her interest areas are ABCD advertising, branding, consumer behavior, and digital (primarily, immersive technologies, including AI, AR, VR, and Meta). She is the coeditor for special issues related to AI, social media influencers, and Metaverse for JCB, which is due by next year. She has co-authored books with Prof. Jag Sheth and Prof. Don Schlutz, including consumer behavior: A Digital Native. She is now working on the international edition of a consumer behavior book in the digital context, AI as the next frontier for personalized engagement for services, customer relationship management for digital context with Prof. Sheth, and purpose-driven branding and other branding books with Prof. David Aaker and another book on qualitative research methods in the digital age, Mcmillan, UK.
蹤獲扦夥厙t the seminar series: This seminar is organised under an ongoing seminar series on The Digital Future for Business & Society: Emerging Perspectives on the Metaverse. This seminar series aims to present various perspectives from a number of leading expert speakers to highlight the opportunities and challenges posed by the rapid emergence of the metaverse. The seminar series will offer a timely and thought-provoking insight to the metaverse, its impact on the future of business, management and societal factors impacted by the growth, direction and widespread adoption of this new immersive technology.
This series is hosted jointly by Digital Futures for Sustainable Business & Society Research Group, School of Management, Swansea University, UK andSymbiosis Institute of Business Management Pune, India (Constituent of Symbiosis International (Deemed University), India). The series is supported by: Digital Marketing and Analytics SIG Academy of Marketing (UK); Grenoble IAE-Graduate School of Management – a Grenoble INP school of the University of Grenoble Alpes; The e-Business and e-Government SIG – British Academy of Management (UK); and The UK Academy for Information Systems (UKAIS).Further details about this seminar series can be found at:
Access the Recordings from Our Previous Seminars:
Seminar 8 – The Individual in the Virtuality – Legal Aspects of the Metaverse:
Seminar 6 – Pollution-reducing and pollution-generating effects of the metaverse:
Seminar 5 – Unlocking the business value of metaverse in manufacturing:
Seminar 4 – Metaverse and Tourism Marketing:
Seminar 3 – Metaverse: On the human aspects, privacy and value destruction:
Seminar 2 – Engaging users in the Metaverse Applications in different industries:
Seminar 1 – Surfing the Internet and Diving in the Metaverse: A Status Quo Analysis: