Mar Ed Rev
Introduction
Marketing Education Review, 33(3)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
EDITORIAL: ANALYTICS FOR ANALYTICS
—Seung Hwan (Mark) Lee [] []
I WAS TOLD THERE WOULD BE NO MATH: MARKETING STUDENTS’ MISCONCEPTIONS OF THE CAREER FIELD IMPEDE ENROLLMENT INTEREST IN QUANTITATIVE COURSES
—Yang He, Joe F. Alexander, Atanas Nikolov & Rui Aray Chen [] []
BIG DATA IN THE MARKETING EDUCATION PROGRAMS: EDUCATORS’ AND STUDENTS’ VIEWS AND ATTITUDES
—Samer Elhajjar & Shaheen Borna [] []
INTERVENTIONS TO ASSESS AND ADDRESS THE SELF-EFFICACY OF MARKETING STUDENTS TOWARD ACQUIRING ANALYTICAL SKILLS
—Ann Veeck, Zahir A. Quareshi, Kelley O’Reilly, Alhassan G. Mumuni, Amy MacMillan, Zahida Luqmani, Mushtaq Luqmani & Hu Xie [] []
APPLICATION OF PYTHON IN MARKETING EDUCATION: A BIG DATA ANALYTICS PERSPECTIVE
—Aria Teimourzadeh, Samaneh Kakavand & Benjamin Kakavand [] []
MARKETING CURRICULUM DESIGN AND CAREER OUTCOMES
—Zafar Iqbal [] []