J Con Mar
Introduction
Journal of Consumer Marketing, 40(6)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Exploring consumer perceptions of no- and low-alcohol craft beers
—Scott Taylor Jr., Elizabeth A. Whalen, Cortney L. Norris []
Why do we twitch? Vicarious consumption in video-game livestreaming
—Harper Kohls, Jacob L. Hiler, Laurel Aynne Cook []
The effects of firm-generated content on different social media platforms on viral marketing
—Renping Zhang, Xingyu Chen, Wei Wang, Mohsin Shafi []
Antecedents of acceptance model for e-procurement in Jordanian public shareholding firms
—Dmaithan Abdelkarim Almajali, Tha’er Majali, Ra’ed Masa’deh, Mohmood Ghaleb Al-Bashayreh, Ahmad Mousa Altamimi []
Investigating consumer ethical beliefs: role of moral philosophies and personality traits
—Prachi Gala, Rahul Chauhan, Robert King, Scott Vitell []
Close your eyes and open your mind: how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
—Younghwa Lee, Marat Bakpayev, Sukki Yoon, Kacy Kim []
License is ‘suspended’: the impact of social sharing on curbing moral licensing
—Na Wen, Tao Eric Hu [Google Scholar]
How do Machiavellianism, narcissism and psychopathy tendencies influence consumer avoidance and revenge-seeking following a service failure?
—Tyler Hancock, Stacie F. Waites, Catherine M. Johnson, Jennifer L. Stevens []
Why do consumers engage in a social media brand community: investigating the effect of psychological empowerment on commitment and loyalty
—Mahima Shukla, Richa Misra, Rahul Gupta []
The impact of nutrition labeling on consumer perceptions of wine
—Deidre Popovich, Natalia Velikova []
Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z
—Maria Giovanna Confetto, Claudia Covucci, Felice Addeo, Mara Normando []
Exploring fire for financial independence retire early (FIRE): a netnography approach
—Abdul Wahid Khan, Jatin Pandey []
Wounding pride and infusing affect: the ambivalent emotional experience of checkout charity
—Joshua T. Coleman, Michael C. Peasley []