J Adv
Introduction
Journal of Advertising, 52(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorials
ChatGPT, AI Advertising, and Advertising Research and Education
—Jisu Huh, Michelle R. Nelson & Cristel Antonia Russell [] []
Journal of Advertising Research Quality and Ethics Guidelines
—Jisu Huh [] []
Original Research Articles
Consumer Responses to AI-Generated Charitable Giving Ads
—Luis Arango, Stephen Pragasam Singaraju & Outi Niininen [] []
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns
—WooJin Kim, Yuhosua Ryoo, SoYoung Lee & Jung Ah Lee [] []
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
—Claudia Franke, Andrea Groeppel-Klein & Katrin Müller [] []
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
—Chen Lou, Siu Ting Josie Kiew, Tao Chen, Tze Yen Michelle Lee, Jia En Celine Ong & ZhaoXi Phua [] []
The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness?
—Kevin Lehnert, Brian D. Till, Kyle Coble & Mark J. Arnold [] []
Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation
—Sarah Schütmaat, Julian Felix Kopka, Lawrence Ang & Tobias Langner [] []
A Picture’s Worth a Thousand Words: Using Depicted Movement in Picture-Based Ads to Increase Narrative Transportation
—Jamie L. Grigsby, Robert D. Jewell & César Zamudio [] []
Literature Review Corner
Nostalgia: A Review, Propositions, and Future Research Agenda
—Ekta Srivastava, Bharadhwaj Sivakumaran, Satish S. Maheswarappa & Justin Paul [] []
Research Note
Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research
—Anne Hamby & Cristel Russell [] []