Intl J Adv
Introduction
International Journal of Advertising, 42(6)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Thoughts on cross-cultural advertising research in 2023
—Charles R. Taylor [] []
The role of relevancy in native advertising on social media
—Hye Jin Yoon, Yan Huang & Taeyeon Kim [] []
Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media: intersectional health communication targeting Black cisgender heterosexual and Black LGBTQ populations
—Minjie Li [] []
When brands get real: the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
—Shu-Chuan Chu, Hyejin Kim & Yoojung Kim [] []
The moderating role of national philanthropic environment in the relationship between advertising intensity and corporate social responsibility
—Alexey V. Semenov & Arilova Randrianasolo [] []
Outdoor-sports brands’ Instagram strategies: how message attributes relate to consumer engagement
—Jennifer Shiyue Zhang & Leona Yi-Fan Su [] []
When altruistic decisions shape egoistic motives: motivation shift in sequential charitable support
—Jappy P. Fanggidae, Hyun Seung Jin, Hyoje Jay Kim & Louise Kelly [] []