J Relationship Mar
Introduction
Journal of Relationship Marketing, 22(3)
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs
Thinking of the Firm: How the Firm’s Benefit Influences Consumer Normative Expectations for Change
—Thomas A. Burnham [] []
How Does Social Media Influencer Credibility Blow the Promotional Horn? A Dual Mediation Model
—Muhammad Haroon Shoukat, Kareem M. Selem & Syed Asim Shah [] []
Impact of Financial and Nonfinancial Constructs on Customer Lifetime Value (CLV): U.S. Retailer’s Perspective
—Eklou R. Amendah, Amarpreet Kohli, Nihar Kumthekar & Gurmeet Singh [] []