J Mar Man
Introduction
Journal of Marketing Management, 39(7/8)
POSTING TYPE: TOCs
Heroes and villains: children’s stories of Eco-school learning as a scalar social site for sustainability practice |
—Elaine L. Ritch [] []
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective
—Samantha Kay, R. Mulcahy, K. Sutherland & M. Lawley [] []
Creative crowdsourcing: understanding participation barriers and levers from a heterogeneous crowd perspective
—Souad Djelassi & Fanny Cambier [] []
To thine own self be true: a moderated moderated mediation of corporation social responsibility model
—Lei Huang & Kristina Harrison [] []
Lunch meal deals contribution to overconsumption and use of the intervention ladder models to examine stakeholders’ potential actions to reduce calorie content |
—Sheena Leek & Daniel Afoakwah [] []
Towards an understanding of meme marketing: conceptualisation and empirical evidence
—Ali Razzaq, Wei Shao & Sara Quach [] []
Building a social media community around your brand: the moderating role of firm engagement tactics
—En-Yi Chou & Cheng-Yu Lin [] []